Action & agency
Here we are actively doing, deciding, building. Shipping something that wasn't there yesterday.
A studio of one · est. by curiosity
Doing good, with data.
A studio of one. By day, Manager BI & Data at Timing. Otherwise: a Microsoft Certified Trainer, and someone who thinks out loud about data.
The name is the brief
A portmanteau of DOing GOod with DAta. Read it slowly and the whole worldview is right there.
Here we are actively doing, deciding, building. Shipping something that wasn't there yesterday.
The aim to do good, data with a purpose. Every project starts with a question worth answering for the better, with the general interest at mind.
Data. Not data for the sake of data. Data with a point, a medium that turns a hunch into something to stand on. A foundation to improve.
Insights · thinking out loud
A code describes you. A law binds your employer, years late. Only an oath puts self-control, the data oath's fourth value, in the first person.
The studio ships · first product
Late 2025 gave it a name: AI slop, the generated post readers recognise in one line and abandon in two. dogoda does not do slop. It does do AI. ContentOps is the workflow behind that: AI drafts LinkedIn content aligned with your calendar, a human approves every word, nothing publishes itself. Non-profits and other good-doers pay the pilot rate. Currently a managed pilot for at most five design partners. Liever in het Nederlands?